Kaustubh Kashyap, head product management, mLifestyle, Comviva, forecasts that revenues from mobile video will nearly grow three folds to reach $18.2 billion by the end of 2013, compared $6.7 billion at end of 2008, worldwide.
The advent of 3G networks worldwide is driving mobile video services such as mobile TV and video SMS.
Mobile TV could be streamed over the mobile network or a proprietary network. The mobile network must be 2.5G or 3G. Mobile-TV standards include DVB-H, Digital Multimedia Broadcasting (DMB) and MediaFLO.
However, mobile-TV poses challenges for handset manufacturers and content providers alike. To be feasible, it requires high processing power, low power consumption (improved battery life), large memory for long hours of TV viewing and improved LCD touch screens will be preferred by the users but at the same time, all these should not make the handset very bulky. iPhone's growing popularity is a case in point.
Content providers need to develop the content specifically tailored for mobile TVs, such as mobile episodes of popular shows which are relatively shorter in length. China Telecom has rolled out high end 3G enabled video streaming services across China.
Its subscribers now have access to richer mobile applications such as live mobile TV, video on demand and download, thanks to the 3G CDMA EVDO video streaming service delivered by Nokia Siemens Networks.
Offering a range of live and on demand mobile TV channels to include local and international news, sports, music and movies.
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